City of Schaffhausen Visual Identity

As part of the creative team at Frei, Partner, a Swiss advertising agency, I was responsible for the visual design for the city of Schaffhausen, Switzerland. The anchor point is the logo. Rather than incorporating the traditional coat of arms we opted for a silhouette of the city's symbol, a 16th century fortress that overlooks the city. The logo also was adapted to also fit the Transportation Authority of Schaffhausen.

City of Schaffhausen Visual Identity Logo
City of Schaffhausen Visual Identity Signage
City of Schaffhausen Visual Identity Bus
City of Schaffhausen Visual Identity Sample